Search engines give results for any search term the user types in. In order to do this they scan to “understand” the vast network of websites that comprise the internet. They use an advanced algorithm that decides which results they will display for every search query. Continue read to understand better to how do search engines work?
The reason SEO concentrates on Google
For many, the word “search engine” is synonymous with Google with approximately ninety-two percent of world’s market for search engines. Since Google is the most popular internet search engine SEO generally revolves around the best practices for Google. It’s important to have a good understanding of the way Google functions and what it does and why.
What is it that Google is looking for?
Google has been designed to provide the best experience when searching for the users or users. This means that it will provide accurate results as fast as is possible.
The two primary components of the experience include searching for a term (the input of the user) as well as the search results (the result).
Google knows what you’re looking for and provides an appropriate page that ranks as the most organic result.
From the Google’s perspective, this is an excellent search result, and pleasant experience for the user, as it’s very likely that the user will select the top result and will be content with the results.
How Google earns its money?
Google is able to earn money from people who trust and appreciate its search engine. It does this by providing valuable results for its users.
Google offers businesses the option of paying for advertising in the upper right corner of the page of results. The term “Ad” indicates these listings. Google earns money when users are able to click these pay-per-click (PPC) advertisements that you can purchase via the AdWords platform. These ads will appear on search terms that are more general specifically.
In addition to the small name, these results are almost identical to other results. Naturally this is a deliberate choice because a lot of people browse these results and don’t realize they’re advertisements.
This is the number Google considers. Advertising revenue accounted over 80 percent from the $182.5 billion Google produced in the year 2020. While search remains its primary product however, it is dependent upon its business of advertising.
The structure of the search results
SERPs are comprised of paid results and “organic” search results, in which the organic results don’t make Google’s profits. In contrast, Google delivers organic results according to its evaluation of the site’s relevancy and quality. In accordance with the type of inquiry, Google will also include various elements in the SERP, such as maps, images or videos.
The number of ads displayed in a SERP is determined by the type of search that users have made. If you search for the term “shoes,” for example it is likely that many in the first results are advertisements. In reality, you’ll need to scroll down to get to an organic first result.
This type of query typically results in a large number of ads because there’s a good chance the user is trying for a shoe online and there are a lot of shoe retailers willing to offer a feature within results from AdWords outcomes for this search.
However If you type something that is similar to “Atlanta Falcons,” your results may differ. Because the search is related with the pro American football team with this name the top results are related to the team. However, it’s not a precise search. There are news articles and a knowledge graph along with their website. These three types of results on the top show that Google does not know the exact intent behind your search, however, it offers quick ways to find out more about the team, read the most recent news or visit their site.
As there is no intention to buy to the question, the advertisers aren’t ready to compete on the keyword, therefore there aren’t any AdWords results.
The importance of SEO
The purpose for SEO is to increase your rank on organic results. There are various methods to improve AdWords as well as shopping and local results.
It may seem that the number of competing elements occupying real estate on SERPs are pushing the organic listings lower, SEO can still be a powerful and lucrative endeavor.
When you consider that Google handles millions of queries per day Organic search results constitute a large part of a large pie. While there is an upfront and ongoing expense to ensure and maintain organic rankings, each click that brings traffic to your site is free.
If your company is informational, you’re more likely to establish goals focused on brand awareness or web traffic.
Remember, even after having completed the implementation of the SEO plan, SEO is never finished. When it comes to SEO it’s possible to adjust your tactics in the middle or play a lengthy game, and then wait for the results to show. However, with an established SEO foundation in place – and a bit of patience – the advantages from your SEO strategy will become evident and lead to an improved experience for your customers, and greater revenue for your company.